Purdue Owl’s YouTube Advice:
Purdue says that white papers are written to inform about new trends and research. They provide background for decisions. They address the question of how these new trends are changing the nature of a particular industry and suggest actions to take so that the people or industries concerned don’t fall behind. At minute marker 3:33, the video addresses how corporate white papers can function like ads. These white papers can tell potential customers why they need to hire your firm.